Frey (they/them) is a multidisciplinary artist specializing in digital design for people-focused brands. In most roles, Frey has worked as a social media manager and graphic designer, combining two skill-sets to create a client's comprehensive whole. Current affairs, social sentiment, and accessibility are key considerations for them as they work.Frey has interned under Alexa Heinrich, author of Accessible Social, and is a proud designer for Creative Workshop, a full-service print and design shop helping local communities and conventions abroad.Frey has experience working in the life sciences, higher education, dog training, and the video game industry.Some events they've worked on are:
The 2nd & 3rd Annual Life Science Women's Conference
SPC Study Abroad: Trip to Tokyo, Japan
Laughing Stock Presented by the SPC Theater Department, Directed by Scott Cooper
Think Rich & Grow with Kevin Harrington
Live Reading of Eye Level with Author Jenny Xie
Chocolate Decadence, The Tastiest Networking Event Ever
Holiday Matsuri 2023
Available for work and collaboration.Please reach out via their business email hey@itsfrey.com or using the form below.
LOGOS & BRANDING
STEAM CAPSULES & STREAMING
PRINT COLLATERAL
SOCIAL MEDIA
ILLUSTRATIVE
PUBLISHED COPY
Women Shaping the Life Science Industry in Tampa
LIFE SCIENCE LEADER MAGAZINE | ARTICLE
"...These tough questions can lead to tougher conversations. To facilitate a safe space to have them, life science women from across the nation met at Florida’s Tampa Convention Center in February 2020. These professionals, who come from a variety of life science functional areas (e.g., C-suite, HR, legal, science, manufacturing, IT, pharmacy, finance), engaged in active discussion on the state of the industry. This included, but was not limited to, the emergence of new technology, intersectionality, low pay, access to mentors, the aforementioned struggle for complete parity, and individual paths to success.Welcomed by Tampa Mayor Jane Castor and co-founder Patti Rossman, these women set the stage for Tampa’s annual Life Science Women’s Conference — an event dedicated to exploring issues that women in the life sciences face — with their challenges, expertise, and passion." read more
Press Release "BREAKING THE BIAS" with industry-leading biotechnology professional
FIME, INFORMA MARKETS | PRESS RELEASE
"...Current statistics show that women have a better chance of getting funded if a woman is writing the check. Statistics also show that the percentage of female check writers is still only about 15% in the area of FemTech. How do we define the winning strategies for gaining funding, teach women to implement those strategies, and shift the industry in a way that allows women to write checks as angels, venture capitalists, or other sources of funding? How do we shift the industry toward equity?Join the discussion and explore the bias that may play a part; how leadership roles influence the design of a product..."
SOCIAL MEDIA
Frey specializes in organic social media. The professional rules they prefer to follow for content are as follows:
Frey's preferred content balance is roughly 40% value-based content (tips, insight, direction, conversation); 40% human-based content (team coverage, office ongoings, behind-the-scenes events, event attendance, memes); 20% advertisement (bulletin-board style updates, dated reminders, service advertisement). **This is flexible based on project or team needs (as well as assets available).Social bridges the gap between audience and entity. Strategists, creators, and community managers actively work together to create a successful space. Don't be scared to engage with your audience when developing your strategy, and be transparent: it'll help you narrow down valuable content in a mutually beneficial manner.We work together, especially as we learn (and we always are— algorithms seem to change weekly).